22 CREATIVE STORYTELLING RULES FROM PIXAR

 We all tell stories. No matter our profession, it’s important to know how to craft a compelling narrative. However, just because it’s important to be able to tell a story doesn’t mean it’s easy.

 In 2012, Pixar storyboard artist Emma Coats shared some knowledge on how the world-renowned animation studio tells such successful stories. She posted a series of tweets, compiling 22 pieces pearls of wisdom she said she learned about storytelling while working at Pixar. Coats is no longer at the company, and her Twitter thread is long since buried on her page, but the contents of it were picked up, dissected, taught and even printed on inspirational posters. Still today, people share and tweet and retweet those 22 rules for storytelling that Coats shared with us. Perhaps the rules have stayed with us, even seven years later, because they’re approachable. You don’t have to be a storyboard artist to understand what she’s saying. These rules are applicable to any type of story and any type of storyteller.

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 So, without further ado, here’s the list …

 1. You admire a character for trying more than for their successes.

 2. You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be v. different.

 3. Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.

 4. Once upon a time, there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.

 5. Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.

 6. What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?

 7. Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working upfront.

 8. Finish your story, let go even if it’s not perfect. In an ideal world you have both, but move on. Do better next time.

 9. When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.

 10. Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it.

 11. Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.

 12. Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.

 13. Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience.

 14. Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? That’s the heart of it.

 15. If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.

 16. What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against.

 17. No work is ever wasted. If it’s not working, let go and move on - it’ll come back around to be useful later.

 18. You have to know yourself: the difference between doing your best & fussing. The story is testing, not refining.

 19. Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.

 20. Exercise: take the building blocks of a movie you dislike. How d’you rearrange them into what you DO like?

 21. You gotta identify with your situation/characters, can’t just write ‘cool’. What would make YOU act that way?

 22. What’s the essence of your story? The most economical telling of it? If you know that, you can build out from there.